Our relationship with Formula One

The FIA Formula One Championship has been held every year since 1950 and is the world’s leading motor racing championship. It is the third most watched sport around the globe, after the Olympics and the FIFA World Cup.

The corporate finance and business development team of Genii Business Exchange benefits from involvement in a sport with unrivalled dominance in terms of dynamism, global reach, technology and innovation. We hold meetings both on and off the track in all of the major capitals around the world, and retain privileged access to business, financial and political leaders.

Formula One means:

  • Over 19 different countries visited every year
  • 6,900 live TV hours*
  • 14,500 total hours broadcast globally
  • A total of 110 broadcast partners in 187 territories*
  • 527 million unique global viewers*
  • 2.09 billion total worldwide audience in 2012**
  • US$4.8 billion TV exposure value in 2009***

At the summit of motor racing, the Formula One Championship provides the ideal environment for the business-to-business opportunities valued by Genii Business Exchange. The aggregate turnover of the 200-plus companies and sponsors financially involved in Formula One represents over US$3.8 trillion. If the Formula One Paddock were a country, it would have the fourth largest Gross Domestic Product (GDP) in the world (based on International Monetary Fund data, 2009), ahead of Germany, France and the United Kingdom.***

Formula One will travel to 19 tracks around the world in 2014, in both developed nations and emerging economies. It brings together a remarkable level of expertise in different industries such as: automotive, technology, finance, cleantech, energy, utilities and telecommunications.

* Source: The Power of Formula 1™, © 2010 Formula One Administration Limited
** Source: Lotus F1 Team contracted surveys
*** Source: F1 Racing magazine, June 2010 edition